General Health

General health issues, Medical conditions, Research and studies and more

Mental Health

Natural Medicine

Nutritional supplements, Herbs, Alternative medicine and more…

Wellness & Lifestyle

Nutrition, Diets, Healthy living, Detox, Exercise and Physical Fitness, Sports Fitness and more…

Women’s Health

Relationships, Pregnancy, Birth control, Menopause and more

Home » News

The influence of medical press releases on news coverage quality

Article / Review by on February 6, 2012 – 8:19 pmNo Comments

The influence of medical press releases on news coverage quality

The influence of medical press releases on news coverage quality

I’m a few days late to this, but a new study (one of particular significance to those of us in the communications field) is demonstrating the important role that press releases can play in getting high-quality, accurate medical information delivered to the public.

In a BMJ paper, Dartmouth researchers identified media coverage of studies appearing in five major medical journals and then analyzed 68 associated journal press releases. They found that high-quality releases – ones that included such information as study limitations – seemed to “make the quality of associated newspaper stories better.”

Gary Schwitzer recently wrote on HealthNewsReview.org:

This is an important contribution to our understanding of the food chain of the dissemination of research news to the American public: medical journals feed journalists who feed the American public what they get out of journals – sometimes driven largely by what’s in journal news releases. If the information at the source is complete and high quality, the flow of information from journalists to the public is more likely to be complete and high quality as well. But this analysis also suggests that “low quality press releases might make (associated newspaper stories) worse.”

 

By Michelle Brandt
Stanford University Medical Center

Photo by NS Newsflash

###

* Stanford University Medical Center integrates research, medical education and patient care at its three institutions – Stanford University School of Medicine, Stanford Hospital & Clinics and Lucile Packard Children’s Hospital.

**  The above story is adapted from materials provided by Stanford University School of Medicine

________________________________________________________________

More about Stanford University

Tags: , , , , ,

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Notify me of followup comments via e-mail. You can also subscribe without commenting.